Aa Moves Into Central Heating And Boiler Insurance Market

It aims to challenge the likes of British Gas and HomeServe which have long dominated this lucrative market by undercutting their prices. This week the first ads featuring an accident-prone Cleese trying to cope with a faulty shower in a scene reminiscent of the legendary Seventies TV sitcom have been screened as part of the AA’s move away from its traditional car recovery business and into financial services. For 155 a year the Home Emergency Response policy covers a range of home emergencies, including the one most readers will be interested in: problems with your gas boiler/central heating system. AA roadside assistance customers get it for 143.88 a year. If you want to add an annual service of your boiler, you will pay 264 a year, or 240 if you are already an AA customer. Unlike the traditional British Gas HomeCare, the AA includes problems with plumbing and drains, smashed windows and unexpected damage to your roof.
For the original version including any supplementary images or video, visit http://www.theguardian.com/money/2010/oct/23/aa-central-heating-boiler-insurance

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